The French luxury fashion company, Christian Dior, will be
filming at the Acropolis and other major archaeological sites in the runup to
its “Crosiere 2021” show to be held in Athens in June, after being granted the
relevant permit by the Archaeological Council of Greece (KAS), this week.
Ancient Nemea
More specifically, Dior will be making photo and video
shoots for its “Croisiere 2021” collection at the Acropolis, the Theatre of
Herodus Atticus, the Ancient Agora, the Temple of Poseidon in Sounion and in
Ancient Nemea.
1951 Photoshoot for Paris Match by Jean-Pierre Pedrazzini
KAS issued strict guidelines including no activities in
ancient temples for the photoshoot. On
the 14th and 15th of June Dior will be filming in front
of the Parthenon and the Erecheion commemorating its 1951 photoshoot for Paris
Match by the photographer Jean-Pierre Pedrazzini.
The ministry’s Central Council of Modern Monuments is scheduled to convene again on Thursday to decide on whether to grant Dior permission to hold its June 17th show at the Kallimarmaron Panathenaic Stadium.
According to the Ministry of Culture Dior’s request is being
granted as part of the ongoing 200-year bicentennial celebrations since the
Greek War of Independence. “The
submitted request intitled “Dior celebrates Greece” is dedicated to the 200th
anniversary of the struggle for Greek independence” said the Ministry of Culture,
in a statement.
“International media coverage of the event will contribute to promoting Greece abroad and strengthening tourism," added the Ministry of Tourism. Besides its "Croisiere 2022" show Dior said it plans to present the "Resort 2022" collection dedicated to the Greek Revolution celebrations featuring work to be made in Greece, by Greek creators, with Greek textiles and materials aimed at promoting Greek tradition and expertise around the world.
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