The Athens Epidaurus Festival, one of Greece’s most
significant cultural events, has launched a new brand identity, with the aim to
introduce its audience to
According to Athens Epidaurus Festival’s Artistic Director,
Katerina Evangelatos, the new brand
identity will ”mark the beginning of a new era” for the Festival.
“This past difficult winter, not only did we prepare the
2021 artistic program and launch set of new initiatives entitled OPEN PLAN, but we also worked towards
(re)designing our brand identity as part of an overall effort to provide a
breath of fresh air into this institution.
The new identity aims, among other things, to highlight the historical
continuity of a festival spanning 66 years by drawing attention to its
pioneering character and its high standing as one of the most prominent
cultural organisations in Europe and worldwide,” she said.
“Our relationship with the international scene is of
paramount importance: We are a Greek, European and international Festival. Our audience includes Greeks and thousands of
visitors from around the world. This is
why we have we have decided to (re)introduce ourselves with our international name: ATHENS EPIDAURUS FESTIVAL,” Mrs
Evangelatos added.
The new visual identity of the Athens Epidaurus Festival by designer and creative director Dimitris Papazoglou and the Dps/Athens team. According to Papazoglu: “It is a powerful, symbolic statement whose conceptional references, connotations and interpretations visually encapsulated the festival’s core philosophy.”
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